They stunned the world again today in a way that would make Stone Cold and the Rock getting married in Iowa look normal.
Today, they've introduced Rinkotology. What is this? It's us hockey fans finally having an NHL playoff bracket a la March Madness. Now, offices all over the country will be putting together pools for this. OK, maybe just in Canada. It's pretty frackin' awesome. You need to check it out.
But what makes this really special is that they didn't do it to toot their own horns. Yes, they're asking for money... on behalf of the Mario Lemieux Foundation. So not only did they just slap the world upside the head, they're asking for donations while they're at it.
So go to the site. Donate. Pick your bracket. Get your braggin' rights.
It's a whole new world, folks. And it is beautiful.