I'm not sure if the execs at ESPN think this is supposed to be punishment or something -- clearly, it's not -- but they've sent everyone in their hockey department to cover the Olympics in Vancouver. Literally everyone. Last night I was watching Sportscenter and Barry Melrose, John Buccigross AND Matthew Barnaby all appeared on my television screen during a segment discussing hockey at the Olympics. AND they weren't in a studio at Bristol. They were actually in Vancouver. Or at least outside ESPN studios in Bristol, which given the amount of snowfall in the Northeast probably looks a lot like Vancouver right now.
AND not only did they send those three to Vancouver but they sent Pierre LeBrun and Scott Burnside too! ESPN sent FIVE HOCKEY ANALYSTS to the Olympics. FIVE!!! I'm no fact checker but they haven't sent that many to the Stanley Cup Finals since the Finals were actually on ESPN!
So now there's so much going on I don't even know what to do with myself. From the trio on Sportscenter to LeBrun and Burnside getting upclose and personal in video blogs this is too much for me to handle. Imagine if all five did a video blog together on top of whatever mountain LeBrun and Burnside are in this video. It would be the whitest video ever. You couldn't find that much middle aged white guy at a pizza place in the middle of Staten Island (or a Denny's in Topeka if you're like Ryan and from the West Coast).
Comments (1)
ABOUT TIME written by Al Hooper,
February 16, 2010
So ESPN has finally realized its role is about covering sports rather than devoting 96 percent of its airtime to cross-promotion. Since ESPN lost the NHL contract, hockey fans have searched out other venues. Fortunately the NHL channel takes up the slack, and many of us have rushed over there with heartfelt gratitude. Now that ESPN has set aside its self-interest for the moment, we may have to give it a second look. Knowing, of course, that it won't last.
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